Tuesday, November 21, 2006
Kickapoo - The Carbonated Joy Juice Recipe
I was just discussing with my colleagues... How did this beverage survived through the years without a single rebranding exercise. I mean, the logo is dunno-what and the name... huh? Kick-A-Poo?
So, is it because it's a "Product of Singapore"? Or is it because it's a "joy juice" (whatever that is...)?
Last I tried, it tastes like 7-Up to me.
But in a way, I'm really proud of it. To have survive thus far. We concluded there must be a steady base of faithful supporters of this drink somewhere.
And we also conclude, whatever we learnt from Uni about marketing - was crap.
shups! walked on the sunny side.
21.11.06.
21.11.06.